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Cow-Calf Producer Perceptions Regarding Individual Animal Traceability

Published online by Cambridge University Press:  26 January 2015

Lee L. Schulz  and
Glynn T. Tonsor
Lee L. Schulz
Affiliation:
Department of Agricultural Economics, Kansas State University, Manhattan, KS
Glynn T. Tonsor
Affiliation:
Department of Agricultural Economics, Kansas State University, Manhattan, KS
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Abstract

This study provides valuable insights into cow-calf producer voluntary participation in the National Animal Identification System and producers' perceptions of several issues critically impacting the success of voluntary traceability systems. Cow-calf producers believe that the most important issues to the U.S. beef industry in designing a national, individual animal traceability system are monitoring/managing disease, maintaining current foreign markets, accessing foreign markets, and increasing consumer confidence. Furthermore, producers are concerned with cost, liability, reliability of technology, failure of system to meet stated goals, and confidentiality of information associated with these systems.

Keywords

animal traceabilitycow-calfNational Animal Identification Systemvoluntary adoptionQ12Q18R38
Type
Research Article
Information
Journal of Agricultural and Applied Economics , Volume 42 , Issue 4 , November 2010 , pp. 659 - 677
Copyright
Copyright © Southern Agricultural Economics Association 2010

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