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Consumers' Valuation of GMO Segregation Programs in Japan

Published online by Cambridge University Press:  28 April 2015

Shigeru Matsumoto
Shigeru Matsumoto*
Affiliation:
Department of Economics, Kansai University, Osaka, Japan
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Abstract

The contingent valuation method was used to elicit Japanese consumers' willingness-to-pay for genetically modified organism (GMO) segregation programs. The results revealed that most consumers pay nonnegligible premiums for products produced under strict GMO-segregation programs. However, we found that the premium did not vary by the threshold level of GMO content in the product. We further found that a government certification did not increase the premium for GMO-segregation programs. Therefore, an additional mandatory regulation to reduce GMO contaminations would not be worthwhile because such a regulation would incur substantial enforcement costs.

Keywords

contingent valuation methodgenetically modified organism segregationwillingness-to-payD12M31Q13Q18
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 38 , Issue 1 , April 2006 , pp. 201 - 211
Copyright
Copyright © Southern Agricultural Economics Association 2006

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