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Assessing Effects of Prices and Advertising on Purchases of Finfish and Shellfish in a Local Market in Texas

Published online by Cambridge University Press:  08 February 2017

Oral Capps Jr.  and
Johannes Adrianus Lambregts
Oral Capps Jr.
Affiliation:
Department of Agricultural Economics, Texas A&M University
Johannes Adrianus Lambregts
Affiliation:
Department of Agricultural Economics, Texas A&M University
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Abstract

Estimates of demand parameters for disaggregate finfish and shellfish products were obtained using scanner data from a retail food firm in Houston. Demand for the various products was elastic (except for oysters); in general, cross-price effects play a statistically significant role in pounds sold per 1000 customers. Own-advertisement effects are important, but cross-advertisement effects are generally marginal. Seasonality is a key factor in purchases of most finfish and shellfish products.

Keywords

finfishshellfishscanner datademand analysis
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 23 , Issue 1 , July 1991 , pp. 181 - 194
Copyright
Copyright © Southern Agricultural Economics Association 1991

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