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A Regional Comparison of Risk-Efficient Soybean Marketing Strategies
Published online by Cambridge University Press: 09 September 2016
Abstract
Risk-efficient portfolios from a subset of marketing strategies were identified using Target MOTAD. Portfolios were generated for Illinois, Arkansas, and South Carolina to determine whether regional price and yield characteristics affected the optimal marketing strategy selection during 1972-1985. The results support previous conclusions that the risk borne when following a combination of marketing strategies was less than the risk of any single marketing strategy examined. The results also show that the marketing strategies representing efficient risk-return combinations for a producer in one region were different from the efficient risk-return combinations for a producer in another region. Therefore, generic marketing advice would have produced results less preferred in one region than in another.
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- Copyright © Southern Agricultural Economics Association 1990