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Measuring Consumer Benefits of Food Safety Risk Reductions

Published online by Cambridge University Press:  28 April 2015

Jean C. Buzby
Affiliation:
Economic Research Service, U.S. Department of Agriculture (ERS/USDA)
John A. Fox
Affiliation:
Kansas State University
Richard C. Ready
Affiliation:
Agricultural University of Norway
Stephen R. Crutchfleld
Affiliation:
ERS/USDA

Abstract

Microbial pathogens and pesticide residues in food pose a financial burden to society which can be reduced by incurring costs to reduce these food safety risks. We explore three valuation techniques that place a monetary value on food safety risk reductions, and we present a case study for each: a contingent valuation survey on pesticide residues, an experimental auction market for a chicken sandwich with reduced risk of Salmonella, and a cost-of-illness analysis for seven foodborne pathogens. Estimates from these techniques can be used in cost/benefit analyses for policies that reduce food safety risks.

Type
Invited Paper Sessions
Copyright
Copyright © Southern Agricultural Economics Association 1998

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