Hostname: page-component-586b7cd67f-2brh9 Total loading time: 0 Render date: 2024-11-22T16:56:51.637Z Has data issue: false hasContentIssue false
  • English
  • Français

Demand Substitution Between Natural, Flavored, and Synthetic Citrus Juices

Published online by Cambridge University Press:  28 April 2015

Wen S. Chern
Wen S. Chern*
Affiliation:
Oak Ridge National Laboratory, Florida Department of Citrus and University of Florida
Get access Rights & Permissions [Opens in a new window]

Extract

Formulation of marketing policies often is based on the knowledge of various demand elasticities for the commodities under consideration. One important aspect of demand analysis is to inquire qualitatively or quantitatively into the extent of demand substitution between commodities. The Florida citrus growers and processors have been much concerned about the impact of flavored and synthetic citrus product substitutes for which the market, in terms of absolute sales, has doubled in less than one decade (Table 1).

The entry of a new product often takes place during the time when a dramatic leftward shift in supply occurs. A most recent example is the introduction of textured vegetable protein in ground beef when a severe shortage and a dramatic increase in the price of beef occurred in 1973. In the case of the citrus juice market, the introduction and market penetration of synthetic and partially natural citrus-flavored drinks were stimulated during the two Florida freezes in 1957 and 1962.

Type
Research Article
Information
Journal of Agricultural and Applied Economics , Volume 6 , Issue 2 , December 1974 , pp. 9 - 14
Copyright
Copyright © Southern Agricultural Economics Association 1974

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

[1]Chern, Wen S.Demand for Processed Citrus Products in the United States. Economic Research Dept. Report 74-1, Florida Dept. of Citrus and University of Florida, Aug. 1974.Google Scholar
[2]Cochrane, O., and Orcutt, G. H.. “Application of Least Squares Regression to Relationships Containing Auto-Correlated Error Terms.” Journal of American Statistical Association, Vol. 44, pp. 32–61, March 1949.Google Scholar
[3]Myers, Lester H.The Consumer Demand for Orange Beverages. Economic Research Dept. Report 69-1, Florida Dept. of Citrus and University of Florida, Aug. 1969.Google Scholar
[4]Myers, Lester H., and Hall, Lee W.. Regional Price Relationships for Selected Processed Citrus Products. Economic Research Dept. Report 72-4, Florida Dept. of Citrus and University of Florida, Nov. 1972.Google Scholar
[5]Myers, Lester H., and Liverpool, Leslie. Demand Interrelationships Among Orange Beverages. Economic Research Dept. Report 72-1, Florida Dept. of Citrus and University of Florida, Feb. 1972.Google Scholar
[6]Leo, Polopolus, and Black, W. E.. Synthetics and Substitutes and the Florida Otrus Industry. Report No. FCC-ERD-66-4, Florida Citrus Commission and University of Florida, Gainesville, Fla., April 1966.Google Scholar
[7]U.S. Bureau of Census. Current Population Reports Series P-25. No. 499, May 1973, and No. 502, June 1973.Google Scholar
[8]U.S. Dept. of Commerce. Survey of Current Business. Vol. 52, No. 7, July 1972, and Vol. 53, No. 5, May 1973.Google Scholar
[9]U.S. National Oceanic and Atmospheric Administration. Climatological Data National Summary. Published monthly, July 1968 to April 1973.Google Scholar
[10]Zellner, A. “An Efficient Method of Estimating Seemingly Unrelated Regressions and Tests for Aggregation Bias.” Journal ofthe American Statistical Association, Vol. 57, pp. 348–368, June 1962.CrossRefGoogle Scholar