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Costs of Operating a Computerized Trading System for Slaughter Lambs

Published online by Cambridge University Press:  28 April 2015

James R. Russell
Affiliation:
Department of Agricultural Economies, Oklahoma State University
Wayne D. Purcell
Affiliation:
Virginia Tech. Department of Agricultural Economics Paper A. E. 8284, Oklahoma State University

Extract

Recent interest in thin markets and rapidly advancing technology has focused increased attention on electronic marketing (Henderson et al.; Russell; Schlei), with particular emphasis on computerized trading systems. Decreased costs of access and increased reliability of computer hardware, software, and communication systems are increasing the likelihood that computerized trading systems will be a viable marketing alternative.

Type
Research Article
Copyright
Copyright © Southern Agricultural Economics Association 1983

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