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Conjoint Analysis of the Mid-Atlantic Food-Fish Market for Farm-Raised Hybrid Striped Bass

Published online by Cambridge University Press:  08 February 2017

C.K. Halbrendt ,
F.F. Wirth  and
G.F. Vaughn
C.K. Halbrendt
Affiliation:
Delaware Agricultural Experiment Station, Department of Food and Resource Economics, College of Agricultural Sciences, University of Delaware, Newark
F.F. Wirth
Affiliation:
Delaware Agricultural Experiment Station, Department of Food and Resource Economics, College of Agricultural Sciences, University of Delaware, Newark
G.F. Vaughn
Affiliation:
Delaware Agricultural Experiment Station, Department of Food and Resource Economics, College of Agricultural Sciences, University of Delaware, Newark
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Abstract

Conjoint analysis was used to examine buyer preferences toward farm-raised hybrid striped bass at the wholesale, retail, and restaurant levels. Low price and round form were found to be important attributes in the product preference rating for the wholesale and retail markets. The filleted form contributed the most to restaurants' preference rating. Following these, larger fish size was preferred by all markets.

Keywords

conjoint analysishybrid striped bassmarket preferenceaquaculture
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 23 , Issue 1 , July 1991 , pp. 155 - 163
Copyright
Copyright © Southern Agricultural Economics Association 1991

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References

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