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An Empirical Investigation of Importance Ratings of Meat Attributes by Louisiana and Texas Consumers

Published online by Cambridge University Press:  28 April 2015

Jianguo Hui ,
Patricia E. McLean-Meyinsse  and
Dewitt Jones
Jianguo Hui
Affiliation:
Department of Agricultural Economics, Southern University, Baton Rouge, LA
Patricia E. McLean-Meyinsse
Affiliation:
Department of Agricultural Economics, Southern University, Baton Rouge, LA
Dewitt Jones
Affiliation:
Department of Agricultural Economics, Southern University, Baton Rouge, LA
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Abstract

This study provides an empirical investigation of how consumers rate meat attributes. Results show an importance order for 12 selected meat attributes and reveal some relationships between the importance ratings and consumer's demographic or socioeconomic characteristics. The findings suggest that (1) the meat marketing strategy should focus on freshness, taste, and appearance; (2) nutritional attributes have become important factors in the meat purchasing decision of female, educated, and married consumers; (3) older, married, low-income, or non-white consumers still remain price conscious; and (4) USDA label has become an important symbol of meat quality and safety to older, female, Baptist, and high-income consumers.

Keywords

meat attributesimportance ratingsmeat marketingsocioeconomic characteristicsKruskal-Wallis testordered-probit model
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 27 , Issue 2 , December 1995 , pp. 636 - 643
Copyright
Copyright © Southern Agricultural Economics Association 1995

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