305 Corporate Reputation: What Do Consumers Really Care About? GRAHAM PAGE and HELEN FEARN

314 Managing Brand Portfolios: How Strategies Have Changed SYLVIE LAFORET and JOHN SAUNDERS

328 Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer SIMON CHADWICK and DES THWAITES

339 Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing FRANCIS FARRELLY, PASCALE QUESTER, and STEPHEN A. GREYSER