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“YES, YOU CAN RAISE RESPONSE RATES”

Published online by Cambridge University Press:  13 November 2003

James D. Peacock
James D. Peacock
Affiliation:
The Arbitron Company
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Abstract

For many years, we've all been distressed by trends in consumer cooperation with surveys. Whatever the method, we've seen years—perhaps decades—of steady erosion in response rates. Even the goldest of gold standard methods now have to speculate about the effects of nonresponse bias.

Type
RESEARCH CURRENTS
Information
Journal of Advertising Research , Volume 36 , Issue 1 , January 1996 , pp. RC-7 - RC-10
Copyright
© Copyright © 1960-1996, The ARF

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