Hostname: page-component-745bb68f8f-d8cs5 Total loading time: 0 Render date: 2025-02-11T01:47:22.976Z Has data issue: false hasContentIssue false
  • English
  • Français

A Message from the Chairman of the AAAA to JAR Readers: Emotion in Advertising

Published online by Cambridge University Press:  18 May 2004

KEN KAESS
KEN KAESS
Affiliation:
American Association of Advertising Agencies, [email protected]
Get access

Extract

In April 2002, when I was honored to be selected as the chairman of the AAAA, I decided that the focus of my tenure would be making a mark on improving the general quality of advertising in America. I defined that as doing something to raise a critical component of advertising quality to a new level.

Type
Research Article
Information
Journal of Advertising Research , Volume 44 , Issue 2 , June 2004 , pp. 164
Copyright
© Copyright © 1960-2004, The ARF

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)