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Management Slant

Published online by Cambridge University Press:  24 February 2006

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Extract

305 Corporate Reputation: What Do Consumers Really Care About? GRAHAM PAGE and HELEN FEARN

314 Managing Brand Portfolios: How Strategies Have Changed SYLVIE LAFORET and JOHN SAUNDERS

328 Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer SIMON CHADWICK and DES THWAITES

339 Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing FRANCIS FARRELLY, PASCALE QUESTER, and STEPHEN A. GREYSER

Type
MANAGEMENT SLANT
Information
Journal of Advertising Research , Volume 45 , Issue 3 , September 2005 , pp. 353 - 354
Copyright
© Copyright © 1960-2005, The ARF

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