Although scholars have long been interested in the relationships among civil society, the state and the market in advanced industrial democracies, the implications of state disengagement from the affairs of private firms for civil society have yet to be explored in the contemporary literature. My purpose in this essay has been to address this issue by examining the effects of deregulation on Japanese consumer society, paying particular attention to how legislative and bureaucratic changes in the wake of regulatory reform have affected consumer relations with business and, more significantly, state actors.