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Using a television programme as a tool to increase perceived awareness of mental health and well-being – findings from ‘Our Mental Health’ survey

Published online by Cambridge University Press:  04 March 2020

N. McTernan ,
F. Ryan ,
E. Williamson ,
D. Chambers  and
E. Arensman
N. McTernan*
Affiliation:
National Suicide Research Foundation, University College Cork, Cork, Ireland
F. Ryan
Affiliation:
National Suicide Research Foundation, University College Cork, Cork, Ireland
E. Williamson
Affiliation:
National Suicide Research Foundation, University College Cork, Cork, Ireland
D. Chambers
Affiliation:
Health Service Executive, St Finbarr’s Hospital, Douglas Road, Cork, Ireland
E. Arensman
Affiliation:
National Suicide Research Foundation, University College Cork, Cork, Ireland School of Public Health, University College Cork, Cork, Ireland
*
*Address for correspondence: N. McTernan, National Suicide Research Foundation, 4.28 Western Gateway Building, University College Cork, Western Road, Cork, Ireland. (Email: [email protected])
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Abstract

Background:

International research shows that media can increase knowledge, raise public awareness and reduce stigma relating to mental health.

Methods:

Following the broadcast of a documentary on national television featuring interviews with young people who had experienced mental health difficulties and suicidal behaviour, an anonymous online survey, aimed at examining public perceptions of the impact of a television documentary, was conducted, using a mixed methods approach.

Results:

2311 people completed the survey. Of those who watched the documentary and answered the closed questions (n = 854), 94% stated that the documentary will positively impact young people’s mental health and well-being. The majority (91%) stated that the documentary will encourage young people to talk to someone if experiencing difficulties and 87% indicated it will help to reduce stigma associated with mental health. Viewers had a 5% higher level of intention to seek help than non-viewers. Participants indicated that the identifiable personal stories and discourse around stigma and shame, and the increased understanding and awareness gained, had the most profound impact on them.

Conclusions:

These findings indicate that a documentary addressing mental health and suicidal behaviour, which incorporates real life identifiable stories of resilience and recovery, has the potential to impact positively on emotional well-being and general mood, to reduce stigma related to mental health and to encourage help-seeking behaviour. Documentaries including these concepts, with a public mental health focus and a consistent message, incorporating pre- and post-evaluations, and customisation for target audiences in compliance with current media recommendations, should be considered.

Keywords

Help-seekingmediamental healthtelevision documentary
Type
Original Research
Information
Irish Journal of Psychological Medicine , Volume 40 , Issue 1: Themed issue on Public Mental Health , March 2023 , pp. 19 - 29
Copyright
© The Author(s), 2020. Published by Cambridge University Press on behalf of The College of Psychiatrists of Ireland

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Footnotes

‡

In the original publication, a number of final corrections were omitted. This has been corrected by the publisher and a correction notice has been published.

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