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3. Communication, recruitment of members and fund-raising: The Netherlands Red Cross: Communication to raise funds for humanitarian activities

Published online by Cambridge University Press:  13 January 2010

Marcel P.L. Vergeer
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Extract

Ask any number of Dutchmen out in the street the name of a nonprofit organization and 93 out of 100 will spontaneously answer: the Netherlands Red Cross. And when you ask these 93 people for their appreciation of Red Cross activities, 92 of them will say: “Very good!”

I suppose your reaction will be: “That's fantastic! That means the Netherlands Red Cross has to invest hardly any energy in raising funds! The money comes rolling in automatically, so to speak.”

Type
III. Communication and National Red Cross and Red Crescent Society Activities
Information
International Review of the Red Cross (1961 - 1997) , Volume 30 , Issue 276 , June 1990 , pp. 220 - 229
Copyright
Copyright © International Committee of the Red Cross 1990

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