There is probably no single reason that scientific authors choose a particular journal for the publication of their research papers. Most of us will have a feeling for the importance or otherwise of our work as we prepare it for submission and will want it to appear in the most prestigious and authoritative journal that will take it. Alternatively, we might want to reach a particular specialist audience because sometimes it is highly satisfying to know that your work has at least been read—even if it hasn't been cited! But why should you send your manuscripts for publication in International Psychogeriatrics rather than in one of the large number of competitor journals that have sprung up in the field in recent years? Here are four good reasons.