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METAPHORS OF COMMERCE: TRANS-VALUING TRIBALISM IN YEMENIAUDIOCASSETTE POETRY
Published online by Cambridge University Press: 15 May 2002
Abstract
Over the course of more than three decades, efforts to integrate theories of political economy with verbal culture have produced some of the most generative inquiries into the social meaning of discursive form. Beginning in the 1960s, sociolinguists developed what became known as the “ethnography of speaking,”1 with the aim of considering verbal skills and performance as aspects of a socioeconomic system whose resources are apportioned according to a hierarchical division of labor. Critical of the more formalist and universalist language paradigms of Leonard Bloomfield and Noam Chomsky, these theorists argued that speaking is a socially and culturally constructed activity that is meaningful precisely in its relationship to specific systems of material organization. By the 1970s, sociologists were extending these insights to broader political theory by proposing that linguistic competence be considered a form of “capital” that is distributed in “linguistic markets.”2 Through pioneering interdisciplinary efforts, inquiries into the competences of individual speakers gradually yielded to analyses of situated calculations that individuals make in exchange—calculations of quantities and kinds of return, of symbolic and economic capital, of alternative representations. Meaning was becoming as much a matter of value and power as it was an expression of relationships between, as Ferdinand de Saussure once proposed, a “sound pattern” and a “concept.”3 Indeed, in recent work in linguistic and cultural anthropology, studies of meaning have been linked even more intentionally to political economy by scholars who locate signs within social and material contexts. Words are things that circulate as signs through social, symbolic, and economic trajectories4 and are refracted through linguistic markets that are multiple and shifting.5 Building on earlier social anthropology, these studies suggest that, even within one tightly knit social community, exchange becomes meaningful only at the intersection of multiple systems of value.
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- © 2002Cambridge University Press