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“BUY LOCAL” OR “BUY JEWISH”? SEPARATIST CONSUMPTION IN INTERWAR PALESTINE
Published online by Cambridge University Press: 30 July 2013
Abstract
The article explores the Zionist cultural economy in interwar Palestine, by studying the emergence of the field of consumption as an arena for political struggles among Jews and between Jews and Arabs. The Jewish nationalist movement employed dominant contemporary assumptions about economic nationalism in attempts to politicize the economy of British Palestine, including through campaigns advocating ethnonational separatism in consumption. Unlike other “buy local” movements around the world, these were not directed solely against imports; rather, they were often “buy Jewish” campaigns waged against the consumption of commodities produced by the rival ethnonational sector in Palestine. Using a variety of archival and media sources, the article tracks the development of Jewish separatist consumption campaigns in interwar Palestine, uncovering a gradual amplification of their ethnonational emphasis that paralleled the escalation of the Arab–Jewish conflict. The cultural mechanisms used to attribute ethnic qualities to objects and define them as either “Jewish” or “foreign” are analyzed with particular attention to the conceptual contradictions in the definitions of a Jewish product, which were shaped by economic conflicts and the diverse political conceptions of Jewish identity. The study of separatist consumption sheds new light on the “dual society” thesis, revealing the deep grip of separatist approaches across multiple layers of the Jewish middle class in the Yishuv.
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References
NOTES
Author's note: I express my deep gratitude to my two academic homes in the last few years: the program for Judaic Studies at Yale University and the Shalom Hartman Institute in Jerusalem. I am grateful to the Oxford Centre for Hebrew and Jewish Studies and its president, David Ariel, for the kind support. The project was also funded by the Memorial Foundation for Jewish Culture. Kobi Metzer, Relli Shechter, Nahum Gross, Nahum Karlinsky, Liora Halperin, and Debbie Bernstein gave useful advice in different stages of the project. Galya Hasharoni, Andrea Stanton, and Sherene Seikaly generously shared unpublished works. Donna Divine, Derek Penslar, and Orit Rozin made important comments on conference presentations and Dafna Hirsch read an earlier version and offered valuable insights. I am grateful to the editors and readers of IJMES for their meticulous reading and constructive comments. Most of all, I am grateful to Professor Paula E. Hyman (1946–2011) for her immense encouragement and endless support, to this particular project and so much else. Paula was a pathbreaking scholar, a passionate intellectual, and a dedicated and generous mentor. I miss her.
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21 Survey of Palestine, 3:570.
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25 Metzer, The Divided Economy, 171.
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32 From the Council for Domestic Products, Tel Aviv, to Tishby, the Zionist Executive, Jerusalem, 20 December 1923; from the Palestine Commercial Agency to the JNF, 11 March 1928, CZA KKL5/2447; “Igud Lemaʿan Totseret ha-Arets: Takanon” (Union for Jewish Products: Regulations), undated, CZA S54/165.
33 From the secretary of the political department of the Jewish Agency (Haim Arlozorov) to the Palestine Association for Citron Growers, 28 February 1933, CZA 156/181.
34 From Dr. Pinhas Rotenstreich to the Jewish Agency Executive, 30 December 1936, CZA S54/166.
35 From Nahum Tishby to Dr. A. Schmurak, 23 February 1939, CZA S8/385/1.
36 “Lizroʿa, lintoʿa, ve-livnot” (To Sow, Plant, and Build), ha-Tsfirah, 11 August 1920, 2.
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62 “La-Tsarkhan: Taʿasiyat ha-Tekstil be-Eretz Yisraʾel” (For the Consumer: The Textile Industry in Palestine), published by Merkaz Lemaʿan Totseret ha-Arets, January 1939, CZA S46/286; “ha-Merkaz Lemaʿan Totseret ha-Arets—ʿalon halbasha mispar 1” (The Center for the Land's Products—Textile Newsletter No. 1), February 1940, CZA J1/4461.
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67 Metzer, The Divided Economy, 167–71; from Mayor Bloch to deputy mayor Israel Rokach, 29 August 1929; Anonymous memorandum to Dizengoff, 24 October 1929–TAMA 04-3040. On the Arab side, See Bernstein and Hasisi, “‘Buy and Promote the National Cause.’”
68 A report about shoes imported to Palestine, submitted to the standing committee for commerce and industry, 21 April 1929; “Tenuʿat Ihud bein ha-Yatzranim ha-Yehudim ve-ha-ʿAravim” (Unification of Jewish and Arab Manufacturers), undated [from October 1930], CZA S25/7317a.
69 From Colonel Kish to the political department of the Jewish Agency, 9 December 1930, CZA S25/7317/2; from Tishby to the Executive, 12 December 1930, CZA S25/7317/2.
70 “Zaʿakat ʿOvdim” (Cry of Workers), Davar, 15 October 1930, 4. See also an anonymous report about Jewish production, 7 February 1938, p. 3, “Naʿalayim” (Shoes), CZA S54/165.
71 “Reshimah Shehorah” (Black List), Doʾar-ha-Yom, 14 December 1930, 4.
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74 Ibid., 20–22; Karlinsky, California Dreamers, 44.
75 Minutes of the meeting of the secretaries of the Igudim Lemaʿan Totseret ha-Arets with the Merkaz Lemaʿan Totseret ha-Arets, 31 May 1936, p. 1, CZA S9/1521.
76 The decisions of the economic committee, 1 June 1936, TAMA 04–3041.
77 The decisions of the economic committee, 21 July 1936, TAMA 04–3041.
78 Stern, “Imahot ba-Hazit,” 105.
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80 The decisions of the economic committee, 7 June 1936, TAMA 04–3041.
81 On the searches see: from Dr. Rotenstreich to the Jewish Agency Executive, 30 December 1936, and a handwritten remark by Dr. Santor there, CZA S54–165; from the Merkaz to Eliezer Kaplan, 3 January 1937, CZA S25/7317a; from Rotenstreich to Shertok, 29 January 1937, CZA S54/165; from lawyers Shohat-Kaduri, Tel Aviv, to lawyer Bernard Joseph, Jerusalem, 31 January 1937, CZA S25/7317/2. On the fines, see “Sekirah ʿal ha-Bikur bi-Yerushalayim” (Report on the Visit to Jerusalem), by members Ben-David and Lipson, 10 October 1937, p. 1, CZA S54–165.
82 See the poster of Brit Neʾemanei ha-Totseret (The Products’ Loyalty Alliance), CZA J1/4461.
83 “Sekirah li-Shnat Tartsat” (Overview for 1939), the agricultural department of the Tel Aviv, Igud Lemaʿan Totseret ha-Arets, CZA J1/4461, pp. 2–3.
84 Livni, ha-Maʾavak she-Nishkah, 7–9, 17.
85 Cf. Seikaly, “Arab Businessmen Challenge”; idem, “Meatless Days.”
86 Cf. Frank, Buy American, 61–64.
87 Halperin, “Babel in Zion.”
88 From Yehuda Neifeld to Tishby, 18 October 1923, CZA S8/2247/1.
89 From Tishby to Yitzhak Cohen, 24 August 1924; from “Mishmeret ha-Shabbat” (The Sabbath Watch) to Tishby, 5 November 1924, CZA S8/2247/1.
90 Karlinsky, California Dreamers, 113–15; Shafir, “Capitalist Binationalism.”
91 From the Yitzhar factory to Dr. Rotenstreich, the Jewish agency, 23 December 1935, CZA S54/165; Minutes from a meeting of representatives of workers and industrialists regarding the land's products, 27 January 1927.
92 Shapira, Anita, ha-Halikhah ʿal Kav ha-Ofek (Walking on the Horizon) (Tel Aviv: Am Oved, 1988)Google Scholar.
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94 Gross, Lo ʿal ha-Ruah, 185.
95 From the Merkaz Lemaʿan Totseret ha-Arets to the Haifa office, 9 February 1938, CZA S9/1521.
96 From the greengrocers to the mayor of Tel Aviv, 8 January 1930, TAMA 04–3040.
97 “Zikhron devarim me-ha-Pegishah” (Minutes of the Meeting) between representatives of Jewish agency, national executive, the Merkaz, and the farmers’ association, 7 June 1937, CZA S54/165; “Maskanot ha-Vaʿadah le-Beirur Milui Tenaʾei ha-Heskem bein Golan ve-ha-Merkaz Lemaʿan Totseret ha-Arets” (The Committee for Investigating the Fulfillment of the Agreement between Golan and the Merkaz: Conclusions), 6 April 1937, CZA S54/165; from Yitzhak Gruenbaum to F. Rotenshtreich, 19 May 1937, CZA S9/1521.
98 From Rotenstreich to the Merkaz, 19 January 1937, and response, 21 January 1937, CZA S54/165.
99 “Zikhron Devarim me-ha-Pegishah she-Hitkeimah ba-Sokhnut ha-Yehudit be-Yom 7.6.1937” (Minutes from the Meeting in the Jewish Agency on 7 June 1937), CZA S54/165.
100 Appadurai, The Social Life of Things, 13.
101 The decisions of the Economic Committee, 17 June 1936, TAMA 04–3041.
102 Minutes of the committee for the examination of the land's products, 16 June 1936, CZA S54/165.
103 Today, according to the Manufacturers’ Association of Israel (MAI), at least 35 percent of a product's value should be produced in Israel in order to be labeled as “produced in Israel.” See http://www.industry.org.il/?CategoryID=1821 (accessed 23 August 2011).
104 Douglas, Mary, Purity and Danger: An Analysis of Concepts of Pollution and Taboo (New York: Praeger, 1966)CrossRefGoogle Scholar.
105 Minutes of the meeting of the secretaries of the Igudim Lemaʿan Totseret ha-Arets with the Merkaz, 31 May 1936, p. 1.
106 From Tishby to the Moʿatsah Lemaʿan Totseret ha-Arets, Tel Aviv, 2 December 1923, CZA S8/2247/1.
107 “Sekirah ʿal ha-Igud Lemaʿan Totseret ha-Arets, Peʿulotav ve-Heseigav” (A Survey of the Union for the Land's Products, Its Actions and Achievements), undated (1935), p. 2, CZA S9/1521.
108 Livni, ha-Maʾavak she-Nishkah, 5; Minutes of the committee for examination and improvement of the land's products, 1 July 1936, CZA S54/165.
109 From Tishby to Mordechai Ben-Hillel Hacohen, 30 April 1925, CZA S8/2268/1.
110 From Yitzhak Cohen to Tishby, 19 February 1925, CZA S8/2268/1.
111 Shamir, Ronen, “The Hebrew Law of Peace: The Demise of Law-as-Culture in Early Mandate Palestine,” in The History of Law in a Multi-Cultural Society: Israel 1917–1967, ed. Haris, Ronet al. (Aldershot: Ashgate, 2002), 105–20Google Scholar.
112 A notice by the Department of Commerce and Industry, Davar, 16 June 1925, 3.
113 See Halamish, “Eretz Yisraʾel ha-Mandatorit”; Seikaly, “Meatless Days,” 7–11; Razi, Tammy, “Yehudiyot-ʿArviyot: Etniyut, Leʾumiyut u-Migdar be-Tel Aviv Hamandatorit” (Arab–Jewish Women: Ethnicity, Nationality and Gender in Mandatory Tel Aviv), Teʾoriyah u-Vikoret 38–39 (2011): 137–60Google Scholar; and Shafir, “Capitalist Binationalism.”
114 Horowitz and Lissak, Origins of the Israeli Polity; Kimmerling, “Yahasey Medinah-Hevrah.”
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