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Flower of Capitalism: South Korean Advertising at a Crossroads By Olga Fedorenko. Honolulu, HI: University of Hawaii Press, 2023, 298 pages. Hardback, $68.00, ISBN: 9780824890346

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Flower of Capitalism: South Korean Advertising at a Crossroads By Olga Fedorenko. Honolulu, HI: University of Hawaii Press, 2023, 298 pages. Hardback, $68.00, ISBN: 9780824890346

Published online by Cambridge University Press:  09 January 2024

Seung-Chul Yoo Open the ORCID record for Seung-Chul Yoo [Opens in a new window]
Seung-Chul Yoo*
Affiliation:
Division of Communication & Media, Ewha Womans University, Seoul, S-Korea
*
Email: [email protected]
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Type
Book Review
Information
International Journal of Asian Studies , Volume 21 , Issue 2 , July 2024 , pp. 407 - 410
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Copyright
Copyright © The Author(s), 2024. Published by Cambridge University Press

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References

Iwabuchi, K. (2002). Recentering Globalization: Popular Culture and Japanese Transnationalism. Durhan, NC: Duke University Press.Google Scholar
McFall, L. (2004). Advertising: A Cultural Economy. Thousand Oaks, CA: Sage.10.4135/9781446215418CrossRefGoogle Scholar
Moeran, B. (1996). A Japanese Advertising Agency: An Anthropology of Media and Markets. Honolulu, HA: Univ.Google Scholar
Schudson, M. (1984). Advertising, The Uneasy Persuasion: It's Dubious Impact on American Society. NewYork, NY: Basic Book.Google Scholar
Twenge, J.M. and Campbell, W.K. (2009). The Narcissism Epidemic: Living in the Age of Entitlement. New York, NY: Simon and Schuster, Inc.Google Scholar