This paper explores the link between globalization, as the source of contemporary crises in representation, and the academic crisis in Asian Studies. The situation of Japanese Studies in Australia is used as a case study to illustrate these links. I argue that traditional area studies, as a colonial structure rooted in the (Cold) War, has become anachronistic. It is suggested that one strategy through which conventional area studies may be reconfigured and revitalized is by more fully and warmly embracing those movements or networks such as cultural studies that can be seen as responses to global changes.