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Problems in Publishing a Popular Journal in a Small Country
Published online by Cambridge University Press: 12 April 2016
Extract
Every journal with a small circulation has the same problems and Ciel et Terre is no exception. The basic cause is the same everywhere: the first thousand copies is far more expensive than the second and subsequent thousands by a factor of 6 to 8 times. This obviously arises from the cost of origination of material. All low-circulations journals have the same financial problems.
We have found that it is beneficial to periodically review the following points: the printing process, the format, the frequency, the editorial team, distribution, promotion, subscription fee, etc. In recent years we have found this process to lead to considerable savings.
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- Part IV Popularization
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