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Problems in Publishing a Popular Journal in a Small Country

Published online by Cambridge University Press:  12 April 2016

Pierre Gugnon
Affiliation:
Société Royale Beige d’Astronomic Observatoire Royal de Belgique, Avenue circulaire, 3, B-1180 Brussels, Belgium
Jacques Sauval
Affiliation:
Société Royale Beige d’Astronomic Observatoire Royal de Belgique, Avenue circulaire, 3, B-1180 Brussels, Belgium

Extract

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Every journal with a small circulation has the same problems and Ciel et Terre is no exception. The basic cause is the same everywhere: the first thousand copies is far more expensive than the second and subsequent thousands by a factor of 6 to 8 times. This obviously arises from the cost of origination of material. All low-circulations journals have the same financial problems.

We have found that it is beneficial to periodically review the following points: the printing process, the format, the frequency, the editorial team, distribution, promotion, subscription fee, etc. In recent years we have found this process to lead to considerable savings.

Type
Part IV Popularization
Copyright
Copyright © Springer-Verlag 1988