Hostname: page-component-5cf477f64f-n7lw4 Total loading time: 0 Render date: 2025-04-01T22:32:55.477Z Has data issue: false hasContentIssue false

Enhancing engagement in workplace belonging efforts: Why moral processes matter

Published online by Cambridge University Press:  20 March 2025

Dustin Maneethai*
Affiliation:
Hilton College of Global Hospitality Leadership, University of Houston, Houston, TX, USA
Lars U. Johnson
Affiliation:
College of Business, University of Texas at Arlington, Arlington, TX, USA
Leanne A. Atwater
Affiliation:
Department of Management & Leadership, University of Houston, Houston, TX, USA
L. A. Witt
Affiliation:
Department of Management & Leadership, University of Houston, Houston, TX, USA Hobby School of Public Affairs, University of Houston, Houston, TX, USA
*
Corresponding author: Dustin Maneethai; Email: [email protected]

Abstract

Organizations and managers often implement workplace training programs aimed at fostering collaboration, belonging, and respect among employees. However, the effectiveness of these programs can be undermined when they are framed in ways that only resonate with some participants while alienating others. We propose that moral reframing can enhance the success of such initiatives by aligning messaging with a broader range of moral perspectives. Drawing on moral foundations theory, we identify five key dimensions, care, fairness, loyalty, authority, and purity, that shape how individuals interpret and respond to workplace training efforts. Although many programs emphasize care and fairness, individuals who prioritize loyalty, authority, and purity may perceive them differently, leading to disengagement, skepticism, or resistance. We argue that strategically framing training initiatives across multiple moral frameworks can foster greater engagement, buy-in, and overall effectiveness. Additionally, we offer practical recommendations for organizations to implement moral reframing strategies, ensuring that training efforts resonate with a wider audience and contribute to a more cohesive and productive workplace.

Type
Focal Article
Copyright
© The Author(s), 2025. Published by Cambridge University Press on behalf of Society for Industrial and Organizational Psychology

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Aquino, K., & Reed, A. (2002). The self-importance of moral identity. Journal of Personality and Social Psychology, 83(6), 14231440. https://doi.org/10.1037/0022-3514.83.6.1423 Google ScholarPubMed
Bandura, A. (1991). Social cognitive theory of moral thought and action. In Kurtines, W. M., & Gewirtz, J. L. (Eds.), Handbook of moral behavior and development, Vol. 1: Theory; Vol. 2: Research; Vol. 3: Application (pp. 45103). Lawrence Erlbaum Associates, Inc.Google Scholar
Becton, J. B., Gilstrap, J. B., & Forsyth, M. (2017). Preventing and correcting workplace harassment: Guidelines for employers. Business Horizons, 60(1), 101111. https://doi.org/10.1016/j.bushor.2016.09.005 Google Scholar
Bezrukova, K., Spell, C. S., Perry, J. L., & Jehn, K. A. (2016). A meta-analytical integration of over 40 years of research on diversity training evaluation. Psychological Bulletin, 142(11), 12271274. https://doi.org/10.1037/bul0000067 Google ScholarPubMed
Bloemraad, I., Silva, F., & Voss, K. (2016). Rights, economics, or family? Frame resonance, political ideology, and the immigrant rights movement. Social Forces, 94(4), 16471674. https://doi.org/10.1093/sf/sov123 Google Scholar
Burnett, L., & Aguinis, H. (2023). How to prevent and minimize DEI backfire. Business Horizons, S0007681323001179, https://doi.org/10.1016/j.bushor.2023.11.001 Google Scholar
Cheng, S., Corrington, A., Dinh, J., Hebl, M., King, E., Ng, L., Reyes, D., Salas, E., & Traylor, A. (2019). Challenging diversity training myths. Organizational Dynamics, 48(4), 100678. https://doi.org/10.1016/j.orgdyn.2018.09.001 CrossRefGoogle Scholar
Colquitt, J. A., LePine, J. A., & Noe, R. A. (2000). Toward an integrative theory of training motivation: a meta-analytic path analysis of 20 years of research. Journal of Applied Psychology, 85(5), 678707. https://doi.org/10.1037/0021-9010.85.5.678 Google ScholarPubMed
Devine, P. G., & Ash, T. L. (2022). Diversity training goals, limitations, and promise: A review of the multidisciplinary literature. Annual Review of Psychology, 73(1), 403429. https://doi.org/10.1146/annurev-psych-060221-122215 Google ScholarPubMed
Dobbin, F., & Kalev, A. (2016). Why diversity programs fail: And what works better. Harvard Business Review. https://hbr.org/2016/07/why-diversity-programs-fail Google Scholar
Doherty, C., & Kiley, J. (2016). Key facts about partisanship and political animosity in America. Pew Research Center. https://www.pewresearch.org/politics/2016/06/22/partisanship-and-political-animosity-in-2016/ Google Scholar
Feinberg, M., & Willer, R. (2013). The moral roots of environmental attitudes. Psychological Science, 24(1), 5662. https://doi.org/10.1177/0956797612449177 CrossRefGoogle ScholarPubMed
Feinberg, M., & Willer, R. (2019). Moral reframing: A technique for effective and persuasive communication across political divides. Social and Personality Psychology Compass, 13(12), e12501. https://doi.org/10.1111/spc3.12501 Google Scholar
Georgeac, O. A. M., & Rattan, A. (2023). The business case for diversity backfires: Detrimental effects of organizations’ instrumental diversity rhetoric for underrepresented group members’ sense of belonging. Journal of Personality and Social Psychology, 124(1), 69108. https://doi.org/10.1037/pspi0000394 CrossRefGoogle ScholarPubMed
Graham, J., Haidt, J., & Nosek, B. A. (2009). Liberals and conservatives rely on different sets of moral foundations. Journal of Personality and Social Psychology, 96(5), 10291046. https://doi.org/10.1037/a0015141 CrossRefGoogle ScholarPubMed
Graham, J., Nosek, B. A., Haidt, J., Iyer, R., Koleva, S., & Ditto, P. H. (2011). Mapping the moral domain. Journal of Personality and Social Psychology, 101(2), 366385. https://doi.org/10.1037/a0021847 CrossRefGoogle ScholarPubMed
Haidt, J. (2003). The moral emotions. In Davidson, R. J., Scherer, K. R., & Goldsmith, H. H. (Eds.), Handbook of affective sciences (pp. 852870). Oxford University Press.Google Scholar
Haidt, J. (2007). The new synthesis in moral psychology. Science, 316(5827), 9981002. https://doi.org/10.1126/science.1137651 CrossRefGoogle ScholarPubMed
Haidt, J. (2008, Morality. Perspectives on Psychological Science, 3(1), 6572. https://doi.org/10.1111/j.1745-6916.2008.00063.x CrossRefGoogle Scholar
Holladay, C. L., Knight, J. L., Paige, D. L., & Quiñones, M. A. (2003). The influence of framing on attitudes toward diversity training: Framing and diversity training. Human Resource Development Quarterly, 14(3), 245263. https://doi.org/10.1002/hrdq.1065 CrossRefGoogle Scholar
Isiminger, A., & Giner-Sorolla, R. (2024). Willingness to use moral reframing: support comes from perceived effectiveness, opposition comes from integrity concerns. Social Psychology Bulletin, 19, e13053.https://doi.org/10.32872/spb.13053 CrossRefGoogle Scholar
Koleva, S. P., Graham, J., Iyer, R., Ditto, P. H., & Haidt, J. (2012). Tracing the threads: How five moral concerns (especially purity) help explain culture war attitudes. Journal of Research in Personality, 46(2), 184194. https://doi.org/10.1016/j.jrp.2012.01.006 CrossRefGoogle Scholar
Kovacheff, C., Schwartz, S., Inbar, Y., & Feinberg, M. (2018). The problem with morality: Impeding progress and increasing divides. Social Issues and Policy Review, 12(1), 218257. https://doi.org/10.1111/sipr.12045 CrossRefGoogle Scholar
Kravitz, D. A., Klineberg, S. L., Avery, D. R., Nguyen, A. K., Lund, C., & Fu, E. J. (2000). Attitudes toward affirmative action: Correlations with demographic variables and with beliefs about targets, actions, and economic effects. Journal of Applied Social Psychology, 30(6), 11091136. https://doi.org/10.1111/j.1559-1816.2000.tb02513.x CrossRefGoogle Scholar
Onyeador, I. N., Mobasseri, S., McKinney, H. L., & Martin, A. E. (2024). A future for organizational diversity training: Mobilizing diversity science to improve effectiveness. Academy of Management Perspectives, 38(3), 392414. https://doi.org/10.5465/amp.2023.0230CrossRefGoogle Scholar
Pendry, L. F., Driscoll, D. M., & Field, S. C. T. (2007). Diversity training: Putting theory into practice. Journal of Occupational and Organizational Psychology, 80(1), 2750. https://doi.org/10.1348/096317906X118397 CrossRefGoogle Scholar
Rawski, S. L., & Conroy, S. A. (2020). Beyond demographic identities and motivation to learn: The effect of organizational identification on diversity training outcomes. Journal of Organizational Behavior, 41(5), 461478. https://doi.org/10.1002/job.2439 CrossRefGoogle Scholar
Sawyerr, O. O., Strauss, J., & Yan, J. (2005). Individual value structure and diversity attitudes: The moderating effects of age, gender, race, and religiosity. Journal of Managerial Psychology, 20(6), 498521. https://doi.org/10.1108/02683940510615442 CrossRefGoogle Scholar
Shore, L. M., Randel, A. E., Chung, B. G., Dean, M. A., Ehrhart, K. H., & Singh, G. (2011). Inclusion and diversity in work groups: A review and model for future research. Journal of Management, 37(4), 12621289. https://doi.org/10.1177/0149206310385943 CrossRefGoogle Scholar
Singal, J. (2023, January 17). What if diversity training is doing more harm than good? New York Times. New York Times. https://www.nytimes.com/2023/01/17/opinion/dei-trainings-effective.html Google Scholar
Smith-Jentsch, K. A., Salas, E., & Brannick, M. T. (2001). To transfer or not to transfer? Investigating the combined effects of trainee characteristics, team leader support, and team climate. Journal of Applied Psychology, 86(2), 279292. https://doi.org/10.1037/0021-9010.86.2.279 CrossRefGoogle ScholarPubMed
Voelkel, J. G., Malik, M., Redekopp, C., & Willer, R. (2022). Changing Americans’ attitudes about immigration: Using moral framing to bolster factual arguments. ANNALS of the American Academy of Political and Social Science, 700(1), 7385. https://doi.org/10.1177/00027162221083877 CrossRefGoogle Scholar