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A Maverick in the Field: The Oram Group and Fundraising in the Black College Community during the 1970s
Published online by Cambridge University Press: 24 February 2017
Extract
The Oram firm was really a different animal. We cherished a strong anticorporate corporate culture, we were cause-driven, and we served liberal and left-wing counter-cultural organizations.
Since its founding in 1939, the Oram Group has been a maverick in the field of fundraising, lending its expertise to the areas of education, welfare, social action, civil rights, the arts, and the environment. Beginning with the organization's founder, Harold Oram, continuing to the current president and chief executive officer Henry Goldstein, Oram staff members have had an interest in supporting progressive (i.e., social justice-oriented) causes. Influenced by Franklin D. Roosevelt's New Deal policies and Lyndon B. Johnson's vision of a Great Society, the Oram Group staff has been steadfast in its dedication, with founder Harold Oram referring to the organization's work as “saving the world.” This approach was different from that of earlier fundraising organizations, such as Marts and Lundy or John Price Jones—firms that worked, by and large, with elite white institutions and with black colleges under the direction of white philanthropists. For example, according to Robert L . Payton, for Arnaud C. Marts [and his colleagues at Marts and Lundy],
Philanthropy [was] closely linked to the free market economy, local government, and individual responsibility. The emerging civil rights movement, the decay of the inner cities, environmental pollution, and the radical challenges to authority were not yet part of Mart's [sic] consciousness nor of the general public's. Freedom and patriotism were the dominant slogans rather than equality and justice.
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References
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178 Gasman, “Salvaging ‘Academic Disaster Areas.'”Google Scholar
179 Dillard University Study of Fund-Raising Feasibility, January 15, 1979, IUPUI Archives.Google Scholar
180 Ibid., 44.Google Scholar
181 Goldstein, Henry interview with authors, April 2, 2006, Atlanta, GA. Interview and transcript in possession of authors.Google Scholar
182 president Samuel Dubois Cook, “The Church's Ministry in Higher Education,” papers and responses presented to a conference at Duke Divinity School, January 27–29, 1978, published by the United Ministries in Higher Education, New York, 158. See also, Dillard University Study of Fund-Raising Feasibility, January 15, 1979, IUPUI Archives, 44.Google Scholar
183 Dillard University Study of Fund-Raising Feasibility, January 15, 1979, IUPUI Archives, 75.Google Scholar
184 United Negro College Fund Guide to the Archives (Ann Arbor, MI: University Microfilm International, 1989).Google Scholar
185 Tougaloo College Study of Fund-Raising Feasibility, March 13, 1971, IUPUI Archives, 17.Google Scholar
186 Gasman and Sedgwick, eds., Uplifting a People. Google Scholar
187 Cutlip, Fundraising in the United States; Gasman, “Racial Stereotyping in Fundraising for Historically Black Colleges.”Google Scholar
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