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Manufacturing ‘Quiet Arabs’ in Israel: Ethnicity, Media Frames and Soft Power

Published online by Cambridge University Press:  17 December 2012

Abstract

This article has three aims. First, it aims to explain how media framing forms a central soft power tool utilized by states for the political control of social groups antagonistic to the states' dominant ideology. For that purpose it addresses Israeli state efforts to penetrate the native Arab community that remained within its borders after the 1948 war, seeking to create submissive ‘quiet Arab’ citizens. Second, it examines the role of Jewish-Arab (Mizrahi) professional opinion-makers in creating and maintaining this framing. Third, it demonstrates that efforts made by states to influence ‘captive audiences’ by media outlets in the global age can be successful only if they meet the needs of the target community.

Type
Articles
Copyright
Copyright © Government and Opposition Ltd 2012

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Footnotes

*

Amal Jamal is Head of the Executive Political Communication Graduate Program and faculty member of the Political Science Department at Tel Aviv University. Contact email: [email protected].

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