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Red Letter Scares Go Professional - Dennis Kavanagh: Election Campaigning: the New Marketing of Politics, Oxford, Blackwell, 1995, 272 pp., hardback £45, paperback £13.99. - I. Crewe and B. Gosschalk (eds): Political Communications: The General Election Campaign of 1992, Cambridge, Cambridge University Press, 1995, 278 pp., hardback £35, paperback £14.95.

Published online by Cambridge University Press:  28 March 2014

Peter Madgwick
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Government and Opposition , Volume 31 , Issue 3 , July 1996 , pp. 367 - 372
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Copyright © Government and Opposition Ltd 1996

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References

1 Jennifer’s Ear’ is the derisive label for a party political broadcast in which Labour aimed to demonstrate and exploit a case of childhood suffering caused by the underfunding of the National Health Service. The stunt imploded when the identity of the child was revealed in the press, and the Conservatives attempted a counter‐exploitation. The health issue was replaced for some days by the ‘dirty tricks’ issue, and the campaign was all about the campaign.