ONE OF THE EXPLANATIONS FOR THE MUTED UPSURGE OF business creativity in Britain is that the cultural milieu remains largely antipathetic to the entrepreneur and to a lesser degree to business. This anti-entrepreneurial heritage is over a century old and cannot be easily eradicated; it will take probably another decade or so of earnest reconsideration of the British industrial malaise and the application of appropriate remedies to bring about a discernible and measurable revival of the industrial spirit. As entrepreneurial activity can speed up the process of industrial revival, the more entrepreneurs surface to create new, viable businesses the better; thus the task of finding and encouraging the entrepreneur assumes new importance; I propose to illustrate ways of approaching this objective.