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Financial Contracting in Crowdinvesting: Lessons from the German Market
Published online by Cambridge University Press: 06 March 2019
Abstract
The present Article aims to shed light on the question whether crowdinvesting regulation should favor a specific legal form or contract type for crowdinvesting. To this end, it analyzes the conditions which legal forms and contract types must fulfill to be used in crowdinvesting. As crowdinvesting in Germany benefits from a high degree of contractual freedom, the Article gives an overview not only of the types but also of the contents of crowdinvesting contracts that are in use in Germany and traces how they have evolved. Based on a sample of 81% of all crowd financing in the German market, it evaluates 255 crowdinvesting campaigns held on 18 different platforms in the period from August 1, 2011 to December 31, 2015.
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References
1 For German crowdinvesting, see Lars Klöhn & Lars Hornuf, Crowdinvesting in Germany, 2012 J. Banking L. & Banking 237 (2012). For the American legal context, see C. Steven Bradford, Crowdfunding and the Federal Securities Laws, 2012 Colum. Bus. L. Rev. 1. See also Hornuf, Lars & Schwienbacher, Armin, Should securities regulation promote equity crowdfunding?, 49 Small Bus. Econ. 579 (2017).Google Scholar
2 See Klöhn, Lars, Hornuf, Lars, & Schilling, Tobias, Equity Crowdfunding Contracts, 2016 J. Banking L. & Banking 142 (2016) (discussing crowdinvesting contracts in Germany); Jack Wroldsen, Crowdfunding Investment Contracts, 11 VA L. & Bus. Rev. 543 (2017) (discussing contracts used in the US). But see Dorfleitner/Kapitz/Wimmer, DBW 2014, 283, 287 et. seq.; Gregor Dorfleitner, Jonas Kapitz, & Maximillian Wimmer, Crowdinvesting as a Financing Alternative for Small and Medium-Sized Enterprises, 74 Bus. Admin. 283 (2014); Wolfgang Weitnauer & Josef Parzinger, Crowdinvesting as a New Form of Corporate Finance, Corp. & Com. L. [GWR] 153 (2013).Google Scholar
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12 All Figures are based on data that was collected from the respective crowdinvesting platforms. For details on the data collection and coding, see infra Section F(I).Google Scholar
13 Offerings on the platform Deutsche Mikroinvest are not considered due to the lack of availability of the relevant data.Google Scholar
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29 For a definition of crowdinvesting, see supra Klöhn & Hornuf, note 1, at 239; supra Hornuf & Neuenkirch, note 14 at note 1, Section 2.1.Google Scholar
30 See supra Section D.Google Scholar
31 See Gesetz betreffend die Gesellschaften mit beschränkter Haftung [GmbHG] [Limited Liability Act], July 17, 2017, BGBL I. at 2446, § 55 para. 1.Google Scholar
32 Lars Klöhn, Lars Hornuf, & Tobias Schilling, The Regulation of Crowdfunding in the German Small Investor Protection Act: Content, Consequences, Critique, Suggestions?, 13 Eur. Co. L. 56, 58 (2016).Google Scholar
33 Stellungnahme des Bundesverband Crowdfunding e.V. zum Kleinanlegerschutzgesetz, [Opinion of the Federal Association Crowdfunding to the retail investor protection law] 10 (Sept. 8, 2016), http://www.bundesverband-crowdfunding.de/wp-content/uploads/2016/09/20160908_Bundesverband_Crowdfunding_KASG_Evaluation.pdf.Google Scholar
34 See Klöhn, Hornuf, & Schilling, supra note 32.Google Scholar
35 See Weitnauer & Parzinger, supra note 2; see also Nietsch, Michael & Eberle, Nicolas, Banking Supervision and Prospectus Issues of Typical Crowdfunding Models, 32 Der Betrieb 1788, 1793 (2014); K. Schmidt, in Müko HGB, 3rd ed., 2012, § 230 HGB, par. 57 et. seq. For more on the distinction, see Blaurock, Uwe, Handbuch Stille Gesellschaft para. 8.39 et. seq. (7th ed. 2010).Google Scholar
36 Kleinanlegerschutzgesetz [Small Investor Protection Act] July 3, 2015, BGBl. I at 1114 et. seq. 2015.Google Scholar
37 See § 2a, Vermögensanlagengesetz [VermAnlG] [Law on Investments] Dec. 6, 2011, BGBl. I at 2481; Klöhn, supra note 32 (discussing the regulation of crowdinvesting by the Small Investor Protection Act); Casper, The Retail Investor Protection Law—Between Legitimate and Exaggerated Paternalism, 2015 J. Banking L. & Banking 265 (2015); Christopher Danwerth, Crowdinvesting—Is the Retail Investor Protection Act the young End of an Innovative Form of Financing?, 2016 J. Banking L. & Banking 20 (2016); Lars Klöhn & Lars Hornuf, The Regulation of Crowdfunding in the RegE of the Retail Investor Protection Act, 1 Der Betrieb 47 (2015). For an American perspective with reference to the German law, see Bradford, C. Steven, Regulating Investment Crowdfunding: Small Business Capital Formation and Investor Protection, 2015 J. Banking L. & Banking 376 (2015).Google Scholar
38 Cf Klöhn, supra note 32.Google Scholar
39 These platforms are Aescuvest, Bankless24, Bergfürst, BerlinCrowd, Companisto, Deutsche Mikroinvest, FunderNation, Fundsters, Geldwerk1, GründerPlus, Innovestment, Lightfin, Mashup Finance, Seedmatch, Startnext, United Equity, Unternehmerich, and WelcomeInvestment.Google Scholar
40 Not subject to investigation are the shares initially offered on Bergfürst.Google Scholar
41 Cf. Klöhn & Hornuf, supra note 1, at 239.Google Scholar
42 In what follows, it is assumed that the classifications contained in contracts are also legally correct. For the difficulty of distinguishing between profit-participating loans and silent partnerships, cf. supra note 35.Google Scholar
43 At the beginning of 2016, which is outside the observation period, Companisto introduced a kind of staging-mechanism, with which at first only a certain proportion of the funding sum is paid to the business. The residual amount is paid out as a second instalment only when the majority of investors vote for it within a specified period of disbursement.Google Scholar
44 See infra Section F.V.Google Scholar
45 See infra Section F.VI.Google Scholar
46 See infra Section F.VI.4.Google Scholar
47 See infra Section F.X.Google Scholar
48 See infra Section F.VIII.Google Scholar
49 See infra Section E.VII.Google Scholar
50 See infra Section C.3.Google Scholar
51 See infra Section F. IX.Google Scholar
52 The following analysis is based on the type designations chosen in the contracts. Cf. supra note 35.Google Scholar
53 Cf. the contracts of Seedmatch (since Q3/2011), Innovestment (since Q4/2011), and Companisto (since Q2/2012). In addition, the platforms BerlinCrowd, Deutsche Mikroinvest, GründerPlus, and UnitedEquity offered silent partnerships from at least Q4/2012.Google Scholar
54 On Companisto, investors were involved by means of sub-participation in the silent partnerships held by an investment vehicle. Cf. infra Section F.IV.2.Google Scholar
55 For example, in offerings of MashupFinance, Deutsche Mikroinvest, Bankless24, and UnitedEquity. For the distinction between non-securitized participation rights and silent partnerships, see Blaurock, supra note 35, at para. 8.36.Google Scholar
56 The platforms Bankless24, Mashup Finance, and Deutsche Mikroinvest brokered non-securitized participation rights.Google Scholar
57 These were the campaigns for the start-ups Protonet, LeaseRad 2, and miBaby.Google Scholar
58 Cf. Klöhn & Hornuf, note 37.Google Scholar
59 For basic information about the evaluated contracts, cf. Section (D). This total does not include campaigns hosted by Deutsche Mikroinvest, because accurate numbers about their funding volume were not available from the platform.Google Scholar
60 See supra Section C.I.Google Scholar
61 A sub-participation (Unterbeteiligung) is characterized by the fact that a shareholder of a corporation, partnership, or a silent partnership, as a key participant grants a third party the right to participate in profits in return for a capital contribution. Sub-participation is a purely internal matter and accordingly does not pertain to the ownership of assets. For additional information, see Blaurock, supra note 35, at para. 30.1. et seq. Google Scholar
62 The offering was not successful, however. Crowdinvestors only staked EUR 34,000 of the stipulated funding goal of EUR 50,000.Google Scholar
63 On the platform Seedmatch, for example. Note, however, that here there is a different minimum duration for the investor and the issuer. Currently the duration of an investment is five years for investors and eight years for issuers.Google Scholar
64 Companisto and Innovestment.Google Scholar
65 Cf. the crowdinvesting campaigns on the platforms Bankless24 and UnitedEquity.Google Scholar
66 Specifically, the number of days from the opening of the initial offering on the crowdinvesting platform to the end of the minimum or fixed term for the investment.Google Scholar
67 The silent partnership in the start-up Neuronation, the first offering on Seedmatch, could be terminated by investors following the expiration of four years. They were required to give notice of termination six months prior to the end of the fiscal year. The start-up, by contrast, could only proceed with an ordinary termination of the partnership after six years. Cf. § 13 of the participation contract.Google Scholar
68 The minimum duration of the sub-participation agreement to finance the start-up BetterTaxi was twelve years. The contract stipulated, however, that the sub-participation could also be terminated earlier with the approval of Companisto.Google Scholar
69 Cf. infra Section F.X.Google Scholar
70 For example, with Companisto and Seedmatch.Google Scholar
71 For some offerings on the platform Deutsche Mikroinvest or Aescust, for example. Investors in the start-up SnakeFX on the platform Aescuvest were even promised 18% for two payment periods; a share in the value, however, was not included in the contract.Google Scholar
72 In December 2014 Mashup Finance merged with the Austrian platform CONDA and subsequently operated under this name.Google Scholar
73 Cf. para. 5 of the conditions of participation rights of Munich Distillers from 20/01/2012. The payment of interest, however, was contingent on there being adequate net annual profits from which to make disbursements. If it did not suffice, the payment claim was carried over in subsequent years.Google Scholar
74 The interest payment was also contingent on there being a sufficient annual surplus. When the annual surplus was not sufficient, a claim to additional payment would carry over in succeeding years. Compensation above this “ordinary dividend” was not offered.Google Scholar
75 Lars Hornuf & Matthias Schmitt, 16 CESifo DICE Report 2/2016 21 (2016).Google Scholar
76 If a business is valued at EUR 1,000,000 before the crowdinvestment—a pre-money evaluation—and acquires a further EUR 1,000,000 through a successful offering, according to a typical crowdinvesting contract the business now has a “post-money enterprise value” of EUR 2,000,000. An investor who loaned EUR 100 would have an investment ratio of 0.005%, that is EUR 100 / (EUR 1,000,000 + EUR 1,000,000).Google Scholar
77 For example, in the current contracts offered by the platforms Seedmatch and Companisto (where it is called “profit-dependent annual bonus interest”).Google Scholar
78 The variable interest payment in the investment contract for the start-up Lightboys (level by level GmbH), which was financed through Seedmatch in December 2015, for example, is calculated on the basis of:Google Scholar
The profit and loss figures in the annual tax statements, prior to considering the bonus interest of the investor …and taking into account the following adjustments: a) The following items should be added: i. Extraordinary expenses; ii. losses from the disposal or destruction of assets that were acquired prior to the beginning of the profit-participation agreement; iii. yield reductions due to increased deductions or appreciations in accordance with tax legislation; iv. the creation of tax-free reserves, insofar as they exceeded an amount of 2,0% of annual sales (as is shown in the annual tax statements); v. remuneration for the management of the start-up, insofar as it exceeded in total an annual salary of EUR 100,000 per director; vi. expenses from other taxes; b) the following items are deducted: vii. Extraordinary income; viii. income from the disposal or destruction of assets that were acquired before the beginning [of the] profit-participating loan; ix. income from the liquidation of such reserves that were previously added in par. 4 iv); x. revenues from other taxes.“
§ 9 par. 4 of the investment contract.Google Scholar
79 See supra Section E.III.2.Google Scholar
80 Thus, the terms of the non-securitized participation rights provided by the platform Bankless24 for the start-up YAMAZOKi GmbH in 2015 include a “proportional annual profit-participation” for investors of 3 to 5% of the annual net profit, which however is capped at a “maximum 4% of the amount invested.” § 3 par. 3 of the conditions of participation-rights for YAMAZOKi GmbH.Google Scholar
81 Depending on the achievement of a certain threshold of the annual net profit which, depending on the start-up, could be between EUR 1 and EUR 3.5 million, contracts brokered by the platform Deutsche Mikroinvest gave investors an additional interest from the loan amount of between 2 and 5%.Google Scholar
82 Cf. § 8 of the contract for a silent partnership in the start-up Neuronation on the platform Seedmatch; participation was similarly arranged on Innovestment. For calculating the investment ratio, see Section (F)(VI)(2).Google Scholar
83 Cf. supra Section (F)(VI)(2).Google Scholar
84 Thus, for example, the offerings of the start-ups HMF HausManufaktur, TARS, Glasfoto.com, Palaterra, and MyChoc.Google Scholar
85 Thus, investors in the start-up Palaterra collect a “profit preference” of 6.5% on the amount invested plus “profit participation” of 5% of the annual net profit, which however is capped at a maximum of 5% of the amount invested. Cf. § 8 of the agreement about on the establishment of a silent partnership.Google Scholar
86 Regarding the terms, see supra Section F.VI.3.Google Scholar
87 This does not, of course, rule out the possibility that both the loan amount and the accumulated profits will be irrecoverable in the case of insolvency, in which case investors suffer a total loss.Google Scholar
88 Cf. § 9 para. 4 of the contract for a silent partnership in the start-up Neuronation.Google Scholar
89 Cf. § 6 and § 4 of the contract for an atypical silent partnership and § 6.4 of the sub-participation contract for the first crowdinvestment on Companisto.Google Scholar
90 Cf. § 5 of the participation contract for an atypical silent partnership in the start-up sopen GmbH.Google Scholar
91 Cf. § 5 para. 2 s. 2 of the participation contract for an atypical silent partnership with sopen GmbH: “The silent partner only participates in a loss of the amount of his paid contribution and (eventually) profits that have not been disbursed to him.”Google Scholar
92 Cf. Figures 2B and 24.Google Scholar
93 The entitlement to a share in the value, however, is cancelled by Companisto and Seedmatch if the investor has culpably caused an extraordinary termination of the investment.Google Scholar
94 Cf. supra Section F.VI.2.Google Scholar
95 The auditor is chosen by Companisto. The costs arising from this are born by the start-up. The investor has the right to have the results reviewed at his own cost. There is no regular procedure for adjudicating between divergent appraisals.Google Scholar
96 The EBIT multiple is 6.5 on Companisto and hovers between 5 and 8.5 on Seedmatch.Google Scholar
97 The sales multiple is 1 on Companisto and hovers between 0.75 and 4 on Seedmatch.Google Scholar
98 According to Innovestment's contracts, payment events are attributable to: a) Dividends from the shares in the possession of the SPV; b) repayment for the confiscation of shares; c) miscellaneous disbursements and withdrawals—having to do with the dissolution of capital reserves or the liquidation of the company, for example; d) payments due to the partial or complete sale of the company. Cf. para. 5.2. of Innovestment's contract for the granting of a subordinated profit-participating loan with qualified subordination for the financing of SugarTrends GmbH).Google Scholar
99 See supra Section F.VI.3.Google Scholar
100 For the structure of the participation, see supra Section F.IV.2.Google Scholar
101 In an extraordinary termination for cause by Companisto, the review was carried out at book value notwithstanding.Google Scholar
102 Cf. supra Section F.VI.5.Google Scholar
103 N = 133.Google Scholar
104 According to the contracts used by Companisto, there is an exit event:Google Scholar
If a third party other than the existing shareholder …[hereinafter “purchaser”] acquires, directly or indirectly, in one or more transactions, the majority of shares or of the substantive assets of the start-up, or if there is a public offering of new or already existing shares of the start-up on one or more recognized international stock exchanges.
Thus, for example, par. 13.2. of the “participation contracts in the form of a subordinated profit-participating loan” for financing TripRebel GmbH on the platform Companisto. In Seedmatch's contracts, an exit event takes place:Google Scholar
[I]f more than 50% of the shares of the founders of the start-up are sold to third parties in a single process or in the course of a short time period …. A sale of the shares of the start-up …can also take place indirectly, for example, with the sale of shares of the founders themselves, it they are legal persons. For a sale it is irrelevant whether it comes about through a transfer of shares in the start-up to a third party in exchange for cash or through granting of shares or miscellaneous rights in the context of a merger, asset transfer, or similar transactions leading to comparable economic results, or through the public placement of new and/or already existing shares of the company on one or more stock exchanges.Google Scholar
Thus, for example, § 11 par. 2 of the “Investment contract in the form of a subordinated profit-participating loan” for the financing of Vidamo Handels GmbH on the platform Seedmatch).Google Scholar
105 According to Companisto's contracts, exit proceeds result from:Google Scholar
[A]ny direct or indirect return for the transfer or assignment of shares or assets, or for the public offering of shares. For the purposes of the exit, everything in relation to existing contractual agreements, especially deposits in a capital reserve of the start-up in accordance with § 272 par. 2 Commercial Code (HGB), any agreed-upon milestones and all payments to the shareholders or to the start-up, is taken into account. If the disbursement is not entirely or partly in the form of cash, then the market value is to be determined. The valuation takes into account all transactions through which the purchaser has acquired shares or assets.Google Scholar
Thus, for example, par. 13.4. of the “participation contract in the form of a subordinated profit-participation loan” for financing TripRebel GmbH on the platform Companisto. According to the contracts of Seedmatch, exit proceeds are:Google Scholar
[T]he totality of the compensation that the founders or shareholders obtain in the context of an exit due to the sale of shares of the start-up. It is irrelevant whether the compensation is in the form of money or any other form of economic benefit. If compensation is not rendered in cash, there is a calculation of the value of the company in its place.Google Scholar
Thus, for example, § 11 par. 6 of the “investment contract in the form of a subordinated profit-participating loan” for the financing of Vidamo Handels GmbH on the platform Seedmatch.Google Scholar
106 For the meaning of investment ratio, see supra Section F.VI.2.Google Scholar
107 See supra Section F.VI.3. (Variable Interest Payment); supra F.VI.5 (Share in Enterprise Value); supra F.VI.6. (Exit Rights).Google Scholar
108 Cf. para. 17.2. of the “Participation Contract in the Form of a subordinated profit-participating loan” for the financing of TripRebel GmbH on the platform Companisto: “In the case of a capital increase, the investment ratio is adjusted by multiplying with a dilution factor. The dilution factor is the ratio of the amount of capital prior to the increase (numerator) and the amount of capital after it (denominator).”Google Scholar
109 See § 186 German Stock Corporation Act (Aktiengesetz – AktG). Or, in the case where there is not a subscription right, to make a valuation complaint (§ 255 par. 2 AktG).Google Scholar
110 For standard contractual practice outside of the crowdinvesting sector, see von Einem, Christoph, Schmid, Stephanie, & Meyer, Arnt, Verwässerungsschutz bei Venture Capital-Beteiligungen Aufsatz [Dilution Protection in Venture Capital Participations Essay] 59 Betriebs-Berater 2702 (2004).Google Scholar
111 Cf. § 11 of the contract for a silent partnership in the start-up Neuronation on the platform Seedmatch.Google Scholar
112 For example, there is almost the same wording in § 4 of the “Investment Contract in the Form of a Subordinated Profit-Participating Loan” for financing Vidamo Handels GmbH on the platform Seedmatch and § 6 of the “Participation Contract in the Form of a Subordinated Profit-Participating Loan” for financing TripRebel GmbH on the platform Companisto.Google Scholar
113 The first contract offered on Seedmatch required the approval of the majority of the silent partners for the following activities:Google Scholar
a) Termination or substantive change of the planned innovation;Google Scholar
b) Complete or partial adjustment of the business;Google Scholar
c) Alteration of the business purpose;Google Scholar
d) Complete or significant partial sale or mortgage of assets;Google Scholar
e) Completion, modification, or termination of control and profit-transfer agreements;Google Scholar
f) Provision of guarantees and debt promises, to the extent that they are not concerned with the ordinary business operations of the start-up;Google Scholar
g) Extension of credit outside of the normal course of business operations;Google Scholar
h) Changes to management contracts;Google Scholar
i) Changes to the legal structure (the transition from UG (limited liability) to GmbH if it is not encompassed in this approval requirement); andGoogle Scholar
j) Conversion measures.Google Scholar
114 Strictly speaking, it justified certain procedures for performing an extraordinary termination by investors. By obtaining the prior approval of the silent partners, which, however, only took effect in the bilateral relationship, the start-up could avert the danger of the investment being cancelled.Google Scholar
115 For present purposes, there is no distinction made between various types of regulation, or whether approval for a given course of action must come from a majority vote or from every single investor.Google Scholar
116 This stipulation appeared for the first time in the investment contract of a subordinated profit-participating loan during the financing of belsonno GmbH.Google Scholar
117 Cf. Seedmatch Team, Vibewrite: Application Filed for Insolvency, Seedmatch Crowdfunding for Startups (Dec. 18, 2014), http://blog.seedmatch.de/2014/12/18/vibewrite-antrag-auf-eroeffnung-insolvenzverfahrens/.Google Scholar
118 Differences in the scope of inspection rights are not here distinguished. Inspection rights are understood as legal permission to review annual financial statements along with any relevant documents.Google Scholar
119 In the “Pooling and Carry Agreement” it is at the same time agreed that Companisto will collect carried interest.Google Scholar
120 Only the obligation of investors to make additional capital contributions cannot be addressed using this method.Google Scholar
121 Cf. infra Section F.VIII.Google Scholar
122 See Hornuf & Schmitt, supra note 75.Google Scholar
123 See Companists Decide Against an Exit, Companisto, (Dec. 17, 2014), https://www.companisto.com/de/article/article-782 [accessed 19 June 2016].Google Scholar
124 On the effectiveness of subordination agreements in general and the question of whether these can actually be arranged in standard business terms (Allgemeine Geschäftsbedingungen) [AGB]—current crowdinvesting contracts most likely qualify as standard business terms—see Bitter, Georg, Effectiveness of Rank Resignations and Pre-Insolvency Enforcement, 8 ZIP 345, 353 et seq. (2015); see also Westpfahl/Kresser, Subordination Agreements in the Consulting Practice, 1 DB 33 (2016).Google Scholar
125 Cf. Bitter, supra note 124.Google Scholar
126 Cf. Stellungnahme des Bundesverband Crowdfunding e.V. zum Kleinanlegerschutzgesetz, supra note 33.Google Scholar
127 Id. at 17.Google Scholar
128 Cf. Klöhn, Hornuf, & Schilling, supra note 32, at 61, 66.Google Scholar
129 Cf. Carsten Claussen, Stock Exchange for Medium-Sized Companies, GmbHR 1988, 417; Dieter Reuter, Welche Maßnahmen empfehlen sich, insbesondere im Gesellschafts- und Kapitalmarktrecht, um die Eigenkapitalausstattung der Unternehmen langfristig zu verbessern?, 1 Gutachten B zum 55. Deutschen Juristentag 28 et seq (1984).Google Scholar
130 On the different concepts, see Armour, John, Henry Hansmann, & Reinier Kraakman, What is Corporate Law? in The Anatomy of Corp. L. 11 et seq. (Reinier Kraakman & John Armour et al. eds., 2d ed. 2009).Google Scholar
131 Cf. Gesetz für kleine Aktiengesellschaften und zur Deregulierung des Aktienrechts [Law for small public limited companies and deregulation of company law], Aug. 2, 1994, BGBl. I, at 1961.Google Scholar
132 Cf. Klöhn, Hornuf, & Schilling, supra note 32, at 61.Google Scholar
133 Cf. id. Google Scholar
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