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DETERMINATION OF INDIVIDUAL PREFERENCE: WHY, HOW AND ALTERNATIVES
Part of:
Bespoke shallow archive Weizmann
Published online by Cambridge University Press: 07 October 2009
Extract
The determination of individual preference or choice for a new product, and satisfaction with an existing product or service are routinely performed by advertising and market survey companies worldwide. The data collected, once analysed, has allowed companies to determine the attributes consumers desire within their, or a competitor's, existing products and services. In this way they are able to identify possible ways to improve their products and services and thus to use their own resources efficiently and effectively, thereby maximising their returns for the expenditure incurred.
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References
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