Published online by Cambridge University Press: 17 August 2020
In this article, we examine developments in HBO’s original European productions based on a quantitative overview of production from 2007 to early 2020. We supplement this overview with an analysis of the generic changes during the past decade as well as a practical producers’ approach to remakes. The intention is not to analyse the specific series’ content; rather, we scrutinize genre, talent and remakes through the perspective of the HBO brand and the creatives behind the series. The main empirical material for this article is interviews with key informants and an exploitation of online resources. Altogether, this establishes both a historical overview of the productions and an up-to-date idea of how the transnational institution considers its own local endeavours.