On 1 May 2004, Europe changed. This date marks both a beginning and an end. The enlargement of the European Union signals the beginning of a new phase in the history of Western Europe, and, for the new members from Eastern Europe, the end of a long period of exclusion and separation. Commentaries on this epochal event usually focus on ‘hard’ institutional factors such as political rearrangements, legal coordination and economic readjustments, etc. I will focus more on the ‘soft’ cultural and human factors; what I consider to be the intangibles and imponderables of a new, emerging Europe. I am convinced that culture really matters in social life.