Travelogues on expeditions in the 1760s to Tahiti and Yemen among other places are part of the early reshaping of Europe. They display the features of a historical threshold or ‘Sattelzeit’ between the classical and the modern world. But these travelogues also demonstrate another paradigmatic shift with important impact on the conditions for thinking of Europe in present day literary history. Some travelogues inaugurate in their rhetorical practice and anthropological content a problematic cultural relativism and aestheticism in relation to the world outside Europe. Other texts express doubts and contradictions, hesitating without being relativistic, focusing on cultural processes and concrete specifics rather than on essences, and adopting a pluridimensional perspective on the customs the traveller is confronted with. While the former track leads to the dead-end of reductive schematism of 19th century Orientalism, the latter may serve as a relevant model for rethinking Europe as part of a globalised world today. In what follows, the travel writing on Tahiti by James Cook, Bougainville and Diderot, Carsten Niebuhr's travelogue from his expedition to Yemen, Flaubert's Voyage en É:gypte, and Gauguin's NoaNoa, are analysed.