This essay deals with cultural studies, including elite culture and its products (literature and the performing arts), as well as studies of film and TV and other expressions of popular culture in the mainland of China. It lays particular emphasis on the currently prevailing concept of Cultural Studies introduced from the West at the beginning of the 1990s. The author addresses the following issues: how Cultural Studies was introduced into the Chinese context, how it was integrated with existing practices of cultural history and comparative literature studies, how it was institutionalized in China, and how it was developing into a position from where it can engage in a dialogue with Western scholarship against the background of increasing globalization. According to the author, Cultural Studies has much in common with literary studies, especially in the Chinese context. Therefore, these two branches of learning should not necessarily be seen as opposed to one another. Literary and cultural studies are complementary rather than exclusionary towards each other.