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The Beijing 2008 Olympics: Examining the Interrelations of China, Globalization, and Soft Power

Published online by Cambridge University Press:  25 March 2015

Richard Giulianotti
Richard Giulianotti*
Affiliation:
School of Sport, Exercise and Health Sciences, Loughborough University, UK, and Telemark University College, Norway. E-mail: [email protected]
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Abstract

This article explores the national and global significance and impact of Beijing’s hosting of the 2008 summer Olympic Games. The discussion is organized into four main parts. First, I locate the 2008 Beijing Olympics in the context of wider processes of globalization; in particular, I explore how China ‘glocalized’ the Olympics, by giving the event distinctive meanings that were then experienced by global television audiences. Second, I employ the concept of ‘soft power’ to explore how, in hosting the event, China sought to advance its international influence and appeal; I introduce the concept of ‘soft disempowerment’ to examine how there may have been some negative impacts for China in staging the Olympics. Third, I discuss issues of security surrounding the Beijing Olympics, given the growing focus on such questions for sport mega-events in general following the 9/11 attacks in 2001. Fourth, I outline some of the key issues regarding sporting legacies for China, following the 2008 Olympics, with particular reference to Chinese football.

Type
China in the Process of Globalization
Information
European Review , Volume 23 , Issue 2 , May 2015 , pp. 286 - 296
Copyright
© Academia Europaea 2015 

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