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Predictably Irrational Consumer Food Preferences

Published online by Cambridge University Press:  20 January 2017

Jack Bobo  and
Sweta Chakraborty
Jack Bobo
Affiliation:
Intrexon Corporation.
Sweta Chakraborty
Affiliation:
The Institute on Science for Global Policy.
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Type
Reports
Information
European Journal of Risk Regulation , Volume 7 , Issue 3 , September 2016 , pp. 604 - 609
Copyright
Copyright © Cambridge University Press 2016

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References

1 Organic Trade Association. (2015). “State of the Industry.” Available at: http://ota.com/sites/default/files/indexed_files/OTA_FS_StateofIndustry.pdf.

2 Rock, Andrea. (2016). “Peeling back the ‘natural’ food label.” Consumer Reports Natural Food Labels Survey. Available at: http://www.consumerreports.org/food-safety/peeling-back-the-natural-food-label/.

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4 United States Dept. of Agriculture. “Organic food labeling.” Available at: https://www.ams.usda.gov/rules-regulations/organic/labeling, accessed July 11, 2016.

5 The term "healthy" and related terms ("health," "healthful," "healthfully," "healthfulness," "healthier," "healthiest," "healthily" and "healthiness") may be used if the food meets the following requirements available at: http://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm064916.htm.

6 U.S. FDA. “What is the meaning of ‘natural’ on the label of food?” Available at: http://www.fda.gov/aboutfda/transparency/basics/ucm214868.htm, accessed July 11, 2016.

7 U.S. FDA. “Food label helps consumers make healthier choices.” Available at: http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm094536.htm, accessed July 11, 2016.

8 Rock, Andrea. (2016). “Peeling back the ‘natural’ food label.” Consumer Reports Natural Food Labels Survey. Available at: http://www.consumerreports.org/food-safety/peeling-back-the-natural-food-label/.

9 Thaler, R. and C. Sunstein. (2008). “Nudge: Improving decisions about health, wealth, and happiness.” Penguin Books.

10 Watson, Elaine. (2016). “What’s next for ‘natural’ claims? KIND urges court to leave issue with the FDA. Available at : http://www.foodnavigator-usa.com/Regulation/All-natural-lawsuit-should-be-stayed-argues-KIND, accessed July 24, 2016.

11 Consumers Union. “Citizen Petition” (2014). Available at: http://www.greenerchoices.org/pdf/CR_FDAPetitionBanNaturalLabel.pdf, accessed July 24, 2016.

12 Kux, Leslie. (2015). “Use of the term ‘natural’ in the labeling of human food products; request for information and comments.” FDA. Available at: https://www.regulations.gov/document?D=FDA-2014-N-1207-0001, accessed July 24, 2016.

13 Fromartz. Samuel. (2006). “Organic, Inc.: Natural Foods and How They Grew.” Harvest Books.

14 “The National Organic Program.” USDA. Available at: https://www.ams.usda.gov/about-ams/programs-offices/national-organic-program, accessed July 24, 2016.

15 Smith-Spangler, Crystal et al. (2012). “Are organic foods safer or healthier than conventional alternatives? A systematic review.” Ann Intern Med. 157(5): 348-366.

16 Baranski, M. et al. (2014). “Higher antioxidant and lower cadmium concentrations and lower incidence of pesticide residues in organically grown crops: a systematic literature review and metaanalyses.” Br J Nutr. 112(5): 794-811.

17 Berfield, Susan. (2015). “Inside Chipotle’s contamination crisis: Smugness and happy talk about sustainability aren’t working anymore.” Bloomberg BusinessWeek. Available at: http://www.bloomberg.com/features/2015-chipotle-food-safety-crisis/, accessed July 24, 2016.

18 Kahneman, D., & A. Tversky. (1984). “Choices, values, and frames.” American Psychologist. 39: 341-50.

19 Keller, C. et al. (2006). “The role of the affect and availability heuristics in risk communication.” Risk Analysis. 26(3): 631-9.

20 Welch, C. (2015). “Diet pepsi will no longer contain aspartame beginning this summer.” The Verge. Available at: http://www.theverge.com/2015/4/24/8489831/diet-pepsi-getting-rid-of-aspartame, accessed July 27, 2016.

21 Watson, Elaine. (2015). Pepsi exec: Aspartame is the #1 reason why US consumers say they are drinking less diet cola.” William Reed. Available at: http://www.foodnavigator-usa.com/People/SVP-confident-axing-aspartame-will-bring-consumers-back-to-Diet-Pepsi, accessed July 27, 2016.

22 Wattles, Jackie. (2016). “Diet pepsi brings aspartame back.” CNN Money. Available at: http://money.cnn.com/2016/06/27/news/companies/pepsi-diet-aspartame/, accessed July 27, 2016.

23 Smith, T. et al. (2009). “Does price or income affect organic choice? Analysis of U.S. fresh produce users.” J. of Agricultural and Applied Economics. 41(3): 731-744.

24 Carlson, A. and E. Jaenicke. (2016). “Changes in Retail Organic Price Premiums from 2004 to 2010.” USDA. ERS Report 209. Available at: http://www.ers.usda.gov/media/2091544/err209.pdf, accessed July 27, 2016.

25 USDA. (2015). “Reaching those in need: estimates of state supplemental nutrition assistance program participation rates in 2012.” Mathematica Policy Research. Available at: http://www.fns.usda.gov/sites/default/files/ops/Reaching2012.pdf, accessed July 27, 2016.

26 USDA. (2015). “USDA awards $31 million in grants to help SNAP participants afford healthy foods.” Food and Nutrition Service. Available at: http://www.fns.usda.gov/pressrelease/2015/008415, accessed July 27, 2016.

27 Ibid.

28 USDA. (2015). “USDA awards $31 million in grants to help SNAP participants afford healthy foods.” National Institute of Food and Agriculture. Available at: https://nifa.usda.gov/resource/usda-awards-31-million-grants-help-snap-participants-afford-healthy-foods, accessed July 27, 2016.

29 Bonwick, G. and C. S. Birch. (2013). “Antioxidants in fresh and frozen fruit and vegetables: impact study of varying storage conditions.” Leatherhead Food Research. Available at: http://bfff.co.uk/wp-content/uploads/2013/09/Leatherhead-Chester-Antioxidant-Reports-2013.pdf, accessed July 27, 2016.

30 USDA. (2001). “How much do Americans pay for fruits and vegetables.” Economic Research Service. Available at: http://www.ers.usda.gov/media/303033/aib790f_1_.pdf, accessed July 27,2016.