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Pink Slime, Raw Milk and the Tweetification of Risk

Published online by Cambridge University Press:  20 January 2017

Jack Bobo  and
Sweta Chakraborty
Jack Bobo
Affiliation:
Global Food Policy, U.S. Department of State
Sweta Chakraborty
Affiliation:
Institute on Science for Global Policy
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Abstract

In a hot, flat, hyper–connected world, public perception of risk may determine if agriculture will save the planet by 2050 or destroy it. Science and technology options may hold the key to solving the situation, but, if media experience with “pink slime” and raw milk are any indication, society may be in for a bumpy ride. This article will examine global trends in food and agriculture, the interplay between food safety and public perceptions of risk, and the role of risk communication in addressing public perceptions.

Type
Reports
Information
European Journal of Risk Regulation , Volume 6 , Issue 1 , March 2015 , pp. 141 - 144
Copyright
Copyright © Cambridge University Press 2013

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