Although the European Journal of Applied Mathematics is a journal that has no official affiliation with any particular academic organisation, its aims overlap those of many institutes, centres, societies and, especially, conferences. Indeed, in our first ten years we have published three special issues related to conferences on topics that have been timely and important for the development of new mathematical ideas relevant to practical problems. Thus, when ICIAM, the world's largest industrial-and-applied mathematics conference, took place in Edinburgh, Scotland, in July 1999, we were only too happy to be associated with a gathering of so many people who all worked in the style of EJAM, and the organisers kindly allowed us to co-sponsor the conference reception. A highlight of this evening was Professor Graham Wilks' dramatic portrayal of Sir Isaac Newton, complete with apple. Accompanied by his wife, Graham sang the following verse.