We describe the dynamical behaviour of the entire transcendental non-critically finite function $f_\lambda (z) = \lambda(e^z - 1)/z$, $\lambda > 0$. Our main result is to obtain a computationally useful characterization of the Julia set of $f_\lambda (z)$ as the closure of the set of points with orbits escaping to infinity under iteration, which in turn is applied to the generation of the pictures of the Julia set of $f_\lambda (z)$. Such a characterization was hitherto known only for critically finite entire transcendental functions [11]. We find that bifurcation in the dynamics of $f_\lambda (z)$ occurs at $\lambda = \lambda^{*}$ ($\approx 0.64761$) where $\lambda^\ast = {(x^{*})}^{2} /({e}^{x^{*}} -1)$ and $x^{*}$ is the unique positive real root of the equation $e^{x}(2 -x ) -2 = 0$.