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Published online by Cambridge University Press: 03 April 2007
Reported herein are the results of two surveys designed to determine the predominant social paradigm, together with opinions on and attitudes toward the environment and environmental issues, within the Slovene coastal zone. The research is a cross-sectional study of selected populations in time. Opinions of different social groups with regard to their priority values, trust in technological development, moral responsibility toward their environment, and readiness to participate in environmental protection are analyzed. The study finds that a stable economy is the primary societal goal in the Slovene coastal zone; this must be realized before people begin to concern themselves with environmental protection. Also, the coastal community is prepared to participate in environmentally protective actions such as separate waste collection, but they are not in favor of making major lifestyle changes, although they are aware of that need.