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Published online by Cambridge University Press: 03 April 2007
Sustainable Business Development: Inventing the Future through Strategy, Innovation, and Leadership. David L. Rainey. 2006. Cambridge University Press, Cambridge, UK. 734 pp. $85.00 hardcover.
In the introduction to Sustainable Business Development, the author states that sustainable outcomes result from “profound changes in strategic thinking, leadership, and management,” which essentially result from enterprise thinking, visionary leadership, strategic thinking, and product and technological innovation. The book's philosophy is to show how corporations can use these qualities to support their sustainable business development and sustainable progress.