Rakiura Maori (a tribe of indigenous people in New Zealand) continue a centuries-old customary use of Sooty Shearwater (Puffinus griseus, titi, muttonbird) chicks from islands adjacent to Rakiura (Stewart Island). Some muttonbirders pluck chicks by hand, while others have recently changed to a plucking machine. We compared traditional and modern processing methods to see if new technology stands to increase the efficiency, size and cost effectiveness of harvest. On average, chicks were plucked 6 seconds quicker with a machine, which could potentially increase the catch by up to 4%. Innovation by using wax rather than water to remove down left after plucking saved muttonbirders 29–97 minutes per day, potentially allowing up to a 15% increase in the number of chicks harvested. Both wax and plucking machines increased costs, which led to a modest financial gain from using wax, but a net loss from using a plucking machine. Modern technologies have been introduced mainly for convenience and to ease labour in this customary use of wildlife. New technology may erode traditional skills, but does not necessarily pose a risk to the sustainability of a resource. Financial investment in harvest technologies might provide an incentive to increase harvest levels, but could equally provide an incentive to manage for sustainable use. Preservation lobbies are not justified in presuming that new technologies will always threaten wildlife traditionally used by indigenous people.