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Symbolic Culture and Technological Change: The Cultural History of Aluminum as an Industrial Material

Published online by Cambridge University Press:  18 February 2015

Eric Schatzberg
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Abstract

The history of aluminum illustrates how the concept of symbolic meanings can help connect culture with business history. Aluminum's symbolic meanings played a crucial role in its industrial history, largely through the enthusiasm that greeted the introduction and diffusion of the metal. Symbolic meanings influence technological innovation through their role in shaping expectations, a role understood by the historical actors who engage in struggles over the meanings of competing innovations. For aluminum, this struggle centered on the conflict between the material's two major meanings: aluminum as modern and aluminum as ersatz. This debate over meanings has played out differently in aviation, electric wiring, and automobiles.

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Information
Enterprise & Society , Volume 4 , Issue 2 , 01 June 2003 , pp. 226 - 271
Copyright
Copyright © The Author(s) 2003. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.

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