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Nancy Koehn. Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell. Boston, Mass.: Harvard Business School Press, 2001. 469 pp. ISBN 1-57851-221-2, $39.95.

Published online by Cambridge University Press:  18 February 2015

Tom Dicke
Tom Dicke*
Affiliation:
Southwest Missouri State University
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Type
Reviews
Information
Enterprise & Society , Volume 2 , Issue 4 , December 2001 , pp. 832 - 834
Copyright
Copyright © The Author(s) 2001. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.

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