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Business Enterprises and Global Worlds

Published online by Cambridge University Press:  18 February 2015

Geoffrey Jones
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Abstract

The role of business enterprise in integrating economies is one of the central historical themes of the last two centuries. Although globalization—both in its current iteration and in its nineteenth-century form—has been widely studied, the role of the firm, as opposed to macroeconomic forces, has yet to receive sufficient attention. Many research questions remain, including the role of the United States as a host country, the place of multinationals based in emerging markets, and the importance of understudied sectors such as retailing. Business historians should shift the focus of queries from “why” to “how” and go beyond the discipline's traditional organization along national lines to study the behavior of firms worldwide.

Type
Presidential Address
Information
Enterprise & Society , Volume 3 , Issue 4 , December 2002 , pp. 581 - 605
Copyright
Copyright © The Author(s) (2002). Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.

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