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Stephen L. Harp. Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France. Baltimore, Md.: John Hopkins University Press, 2001. xiii + 356 pp. ISBN 0-8018-6651-0, $39.95.

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Stephen L. Harp. Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France. Baltimore, Md.: John Hopkins University Press, 2001. xiii + 356 pp. ISBN 0-8018-6651-0, $39.95.

Published online by Cambridge University Press:  18 February 2015

Roy Church*
Affiliation:
University of East Anglia

Abstract

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Type
Reviews
Copyright
Copyright © The Author(s) 2003. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.

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