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Review Essay

Review products

BroadGraham. A Small Price to Pay: Consumer Culture on the Canadian Home Front, 1939–45. Vancouver: University of British Columbia Press, 2013. xiv + 278 pp. ISBN 9780774823630, $95.00 (cloth); ISBN 9780774823647, $32.95 (paper).

Published online by Cambridge University Press:  26 February 2018

Kristin Hall
Kristin Hall*
Affiliation:
University of Waterloo E-mail: [email protected]
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Type
Review Essay
Information
Enterprise & Society , Volume 19 , Issue 2 , June 2018 , pp. 469 - 471
Copyright
Copyright © The Author 2018. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved. 

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References

1. Roland Marchand, Advertising the American Dream: Making Way for Modernity, 1920–1940, (Oakland: University of California Press, 1985).

2. Daniel J. Robinson, “The Luxury of Moderate Use: Seagram and Moderation Advertising, 1934–1955,” in Communicating in Canada’s Past: Essays in Media History, edited by Gene Allen and Daniel J. Robinson (Toronto: University of Toronto Press, 2009).

3. Matthew J. Bellamy, “‘To Ensure the Continued Life of the Industry’: The Public Relations Campaign of the Ontario Brewers during WWII,” Histoire sociale/Social History 48, no. 97 (2015): 403–423.

4. Marchand, Advertising the American Dream; Jennifer Scanlon, Inarticulate Longings: The Ladies’ Home Journal, Gender, and the Promises of Consumer Culture (New York: Routledge, 1995); Pamela Walker Laird, Advertising Progress: American Business and the Rise of Consumer Marketing (Baltimore: Johns Hopkins University Press, 1998).