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John McDonough, Karen Egolf, and Jacqueline V. Reid, eds. The Advertising Age Encyclopedia of Advertising. New York: Fitzroy Dearborn, 2003. xxiii + 1873 pp., 3 vols. ISBN 1-57958-172-2, $385.00 (hardcover).

Published online by Cambridge University Press:  18 February 2015

Pamela W. Laird
Pamela W. Laird*
Affiliation:
University of Colorado at Denver
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Information
Enterprise & Society , Volume 5 , Issue 1 , March 2004 , pp. 168 - 171
Copyright
Copyright © The Author(s) 2004. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.

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