Hostname: page-component-78c5997874-8bhkd Total loading time: 0 Render date: 2024-11-06T05:04:32.540Z Has data issue: false hasContentIssue false
  • English
  • Français

David Dyer, Frederick Dalzell, and Rowena Olegario. Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Boston, Mass.: Harvard Business School Press, 2004. x + 467 pp. ISBN 1-59139-147-4, $29.95.

Published online by Cambridge University Press:  18 February 2015

Pamela Laird
Pamela Laird*
Affiliation:
University of Colorado
Get access Rights & Permissions [Opens in a new window]

Abstract

An abstract is not available for this content so a preview has been provided. Please use the Get access link above for information on how to access this content.
Image of the first page of this content. For PDF version, please use the ‘Save PDF’ preceeding this image.'
Type
Reviews
Information
Enterprise & Society , Volume 6 , Issue 1 , March 2005 , pp. 179 - 181
Copyright
Copyright © The Author(s) 2005. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)