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The English of shop signs in Europe

Published online by Cambridge University Press:  24 January 2003

Maria Schlick
Maria Schlick
Affiliation:
England
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Extract

A survey with large samples trying to find out whether there is a difference in the languages chosen in store signs in a larger city and those in a provincial town, gathering a ‘baseline’ sample in Great Britain in order to see whether shop-front advertising for native speakers of English also draws on foreign languages.

Type
Original Articles
Information
English Today , Volume 19 , Issue 1 , January 2003 , pp. 3 - 17
Copyright
© 2003 Cambridge University Press

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