Hostname: page-component-78c5997874-fbnjt Total loading time: 0 Render date: 2024-11-09T09:41:24.108Z Has data issue: false hasContentIssue false
  • English
  • Français

Marketing hospitality

An analysis of English names of Taipei hotels

Published online by Cambridge University Press:  07 January 2020

Lindsey N. Chen
Get access Rights & Permissions [Opens in a new window]

Extract

Store image is an important factor in the consumer's decision-making process (Nevin & Houston, 1980). As a cue to a store's image, a store sign and its visual design and content form (which may include the name of the store or brand) serve as vital elements that can immediately attract potential customers. In particular, a store's name can be used as an extrinsic signal to suggest and maintain quality perceptions. With a well chosen, memorable name, retailers can establish trust and a loyal following, which in turn means repeated business. For those who understand how store signs can influence patronage decisions and improve competitiveness in the marketplace, therefore, much effort is exerted to create advertising and marketing strategies designed to attract and retain customers.

Type
Research Article
Information
English Today , Volume 37 , Issue 4 , December 2021 , pp. 236 - 242
Check for updates
Copyright
Copyright © Cambridge University Press 2020

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Alomoush, O. 2019. ‘Is English on mobile linguistic landscape resources no longer viewed as a linguistic threat to Arabic in Jordan?: Exploring functions of English on printed shopping bags in Jordan.’ English Today, (First View 15 August).Google Scholar
Dimova, S. 2007. ‘Shop signs in Macedonia.’ English Today, 23(3–4), 18–24.10.1017/S0266078407003057CrossRefGoogle Scholar
Fang, X. 2010. The Great Gardens of China: History, Concepts, Techniques. New York: Monacelli Press.Google Scholar
Haig, M. 2011. Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. London: Kogan Page Business Books.Google Scholar
Homehotel.com. 2015. ‘About us: Brand.’ Online at <http://www.homehotel.com.tw/xinyi.php> (Accessed February 16, 2018).+(Accessed+February+16,+2018).>Google Scholar
Lazaro, D. & Medalla, E. 2004. ‘English as the language of trade, finance and technology in APEC: An East Asia perspective.’ Philippine Journal of Development, 31(2), 277–300.Google Scholar
Leeman, J. & Modan, G. 2009. ‘Commodified language in Chinatown: A contextualized approach to linguistic landscape.’ Journal of Sociolinguistics, 13(2), 291–431.10.1111/j.1467-9841.2009.00409.xCrossRefGoogle Scholar
Lehrer, A. 1985. ‘The influence of semantic fields on semantic change.’ In Fisiak, J. (ed.), Historical Semantics – Historical Word-Formation. Berlin: Mouton de Gruyter, 283–296.Google Scholar
Lexico.com (Powered by Oxford). 2019. ‘Vacation.’ Online at <http://www.lexico.com/en/definition/vacation> (Accessed October 16, 2019).+(Accessed+October+16,+2019).>Google Scholar
Li, S. 2015. ‘English in the Linguistic landscape of Suzhou: Creative, fluid and transgressive English practices in a Chinese city.’ English Today, 31(1), 27–33.10.1017/S0266078414000510CrossRefGoogle Scholar
Matsuda, A. (ed.) 2012. Principles and Practices of Teaching English as International Language. Bristol: Multilingual Matters.10.21832/9781847697042CrossRefGoogle Scholar
Nevin, J. & Houston, M. 1980. ‘Images as a component of attractiveness to intra-urban shopping areas.’ Journal of Retailing, 56(1), 77–93.Google Scholar
Ong, K., Ghesquière, J. & Serwe, S. 2013. ‘Frenglish shop signs in Singapore: Creative and novel blending of French and English in the shop fronts of beauty and food businesses in Singapore.’ English Today, 29(3), 19–25.10.1017/S0266078413000278CrossRefGoogle Scholar
Schlick, M. 2003. ‘The English of shop signs in Europe.’ English Today, 18(2), 3–7.10.1017/S0266078402002018CrossRefGoogle Scholar
Sharifian, F. (ed.) 2009. English as an International Language: Perspectives and Pedagogical Issues. Bristol: Multilingual Matters.10.21832/9781847691231CrossRefGoogle Scholar
Spaceinn.com 2014. ‘About Space Inn.’ Online at <http://www.spaceinn.com.tw/HY/en/about.php> (Accessed May 7, 2018).+(Accessed+May+7,+2018).>Google Scholar
Wattenberg, L. 2015. ‘Survey reveals the sexiest names.’ Online at <http://babynamewizard.com/Archives/2015/survey-reveals-the-sexiest-names> (Accessed June 24, 2018).+(Accessed+June+24,+2018).>Google Scholar
Weyers, J. 2016. ‘English shop names in the retail landscape of Medellin, Colombia: How English denotes prosperity and status in a recently transformed city.’ English Today, 32(2), 8–14.10.1017/S0266078415000607CrossRefGoogle Scholar
Wu, Z. 2019. ‘Early Mandarin loanwords in contemporary English: The influence of transcription systems on orthography.’ English Today, (First View 24 June).Google Scholar